We use your personal information in order to fulfil our commitment to providing an unparalleled guest experience in connection with all of your interactions with Msafiri (the “Purpose”). As part of that undertaking, we are committed to safeguarding the privacy of the personal information that we gather.

As one of our site visitors or someone else with whom we do business, you understand and agree that we collect, use and disclose your personal information in accordance with this Privacy Policy for site visitors (this “Policy”).

  • We take our responsibilities regarding the protection of personal information very seriously. This policy explains how we use personal information that we may obtain from you. By using our website www.msafiri.co (hereafter referred to as msafiri) which also comprises the mobile site, and smartphone app platforms such as iOS, Android, and Windows (all together referred to as “site”), you consent to this use. This privacy policy does not apply to the websites of our business partners, corporate affiliates, or to any other third parties, even if their websites are linked to the site. We recommend you review the respective privacy statements of the other parties with whom you interact.
  • When you use services provided on this website and/or mobile application, you will be asked to provide certain information such as your name, contact details, and/or your debit/credit card details. We will store this information and hold it on a computer or otherwise in a secure and encrypted format.
  • Personal information, which includes your email address, name, phone number, device ID, and IP address.
  • Transactional data, such as itinerary details.
  • Booking information, such as travel destination and dates.
  • Other information, such as your website and mobile app browsing activity.
  • To fulfill our agreement with you, including processing your flight, hotel and package bookings and any other reservations, sending you your itinerary, or contacting you if there is a problem with your reservation.
  • To register you with our website/mobile application and administer our website services where you have registered to receive these. You can unsubscribe from these services by contacting us.
  • To answer any queries which you may send to us by e-mail.
  • For direct marketing purposes, as set out in detail below.
  • We need to know the names of all passengers traveling or the names related to the reservation concerned. If you are reserving or booking a flight, hotel or package on behalf of someone else, you must obtain their consent to use their personal information. We proceed on the basis that you have obtained the aforementioned consent.
  • To conduct bookings, ticketing and payment transactions for the services available on the site.
  • To personalize your experience and give you better service: (your information helps us to better respond to your individual needs)
  • To improve the user friendliness of the site; (we continually strive to improve the site offerings based on the information we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) website traffic analysis
  • To administer a contest, promotion, survey or other site feature
  • To send emails, SMS, website and mobile app notifications as well as other communications for providing services, responding to inquiries, and/or other requests or questions.
  • To respond to queries of the authorities in regard to your accessing of the site and services availed by you.
  • Automatic Logging of Session Data

Of course, you are solely responsible for maintaining the secrecy of your passwords, and your site membership account information. Please be very careful, responsible, and alert with this information, especially whenever you’re online.

  • Information you provide or that is obtained by us will be used by us to enable us to review, develop and improve the services which we offer and provide you and other customers (via mail, email, telephone, or otherwise) with information about new products and services and special offers we think you will find valuable. We may also inform you about new products and services and special offers of selected third parties, if, at the time of registration, you have opted for receiving the msafiri newsletter or updates.
  • To our customer support offices in the network.
  • To trustworthy third parties that we use for the provision of certain services, such as enabling our customers to book flights, onward flights, hire cars, hotel reservation, complete tourism trip reservation or other services quickly and easily.
  • To customs and/or immigration departments or other regulatory authorities in your country of departure and/or destination in order to comply with the law in those countries.
  • To third party organizations involved in credit card authorization.
  • If we have a duty to do so or if the law allows us to do so.
  • To our employees and agents to do any of the above on our behalf, now or in the future.
  • To the companies within our corporate family and with our parent company and corporate affiliates. This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this privacy policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial email they send to choose not to receive such email messages in the future.

If you choose not to provide certain personal information we request, you will still be able to visit our site but you may be unable to access certain options or services.

  • In the course of undertaking the activities specified in this privacy policy, we may transfer personal information to countries that do not have data protection laws or to countries where your privacy and other fundamental rights will not be protected as extensively. We will transfer information only for the purpose of fulfilling/providing the services you have requested from us, in order to fulfill a contract with a third party for your benefit or to disclose information that we are required to do by law or requested from us by a regulator.

When you use a mobile app, we collect and use information about you in the same way and for the same purposes as we do when you use our website.

In addition to the same information we collect and use when using the msafiri website, we also use some other information that we collect automatically when you use our mobile apps. Specifically:

  • We collect information about mobile app functionality that you access and use. This allows us to identify those areas of the mobile app that are of interest to our customers so that we can refine and continuously improve the mobile app. The information we collect for this purpose does not enable us to directly identify you.
  • Each mobile app also sends us the device’s unique device identifier (or “UDI”), a sequence of numbers or characters that are unique to your mobile device, as well as the unique Identifier for Advertisers (IDFA) and Identifier for Vendor (IDFV). We use this only on the first opening of the mobile app so that we can confirm to our advertising networks the number of downloads resulting from clicks on their respective banner ads and other marketing tools.
  • When you use a mobile app, you can choose to allow access to your current location – provided by your mobile device using GPS or similar technologies – in order to identify nearby hotels or airports. If you choose to allow access, this location data may be collected anonymously as part of search requests logged by our servers. It may also be used for geo-targeting purposes to deliver relevant marketing messages to you and enhance your experience. You can switch off the mobile app’s access to your location at any time through your phone settings menu. This might however restrict usage of any location-dependent services or options available on our mobile app.
  • You always have the ability to control what information a mobile app sends to us. You can exercise this control either by changing the settings of the mobile app under its setting menu or by changing the settings of your mobile device. Alternatively, you can remove the mobile app from your mobile device entirely and access our services through our website.
  • At times, we record your booking process to understand booking behavior and improve our product. However, we do not record sensitive information such as card details.